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VituoLine

Nespresso

Launch of the Canadian campaign for Nespresso’s new VertuoLine machine

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For their latest feat, Marketel goes big!

Thanks to a partnership agreement with Quebecor, Marketel was able to take over three bus shelters in downtown Montreal. The objective: Turn them into giant VertuoLine machine!
The original three bus shelters were dismantled in order to make way for special models created specifically for the campaign.
For the final touch, a lenticular poster was affixed to the wall of the shelter in order to illustrate the two types of coffee made by Nespresso’s VertuoLine: long coffee and espresso.
The installations attracted quite a bit of attention from passers-by downtown – after all, it’s not every day you wait for the bus underneath a giant coffee machine!

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