News

16 / 02 / 2015

AGREEMENT BETWEEN LA SOCIÉTÉ DE TRANSPORT DE LÉVIS AND QUEBECOR OUT-OF-HOME TO MANAGE AND DEVELOP TRANSIT SHELTER ADVERTISING

---

Lévis, February 12, 2015 — The Société de transport de Lévis (STLévis) and Quebecor Out-of-Home are pleased to announce the signing of an advertising management and development agreement. In effect since January 1, 2015, and continuing for the next 10 years, the agreement states that Quebecor Out-of-Home will be responsible for the advertising displayed on the transit shelters and buses of the Société de transport de Lévis.

Advertising space on buses: unparalleled visibility

Quebecor Out-of-Home plans to take advantage of the available space on the 85 buses from the STLévis to maximize advertisers’ visibility. Displayed both outside and inside the buses, advertisements will be seen by as many people as possible: motorists, pedestrians and transit users.

Transit shelters in the heart of the Lévis community

Located at 15 strategic sites within the city of Lévis, STLévis transit shelters with backlit LED screens offer advertisers 30 ad facings. With street-level positioning, transit shelter ads benefit from greater proximity to the people of Lévis, providing advertisers with increased visibility.

The STLévis: an efficient transit network

With a fleet of 85 buses and 34 routes across Lévis and Quebec City, the Société de transport de Lévis transports 14,000 users per day. Since the establishment of its service improvement program in 2007, this traffic continues to increase and reached a record high of 4.1 million trips in 2013.

“This creative partnership with the STLévis will open new and innovative advertising opportunities to local and national advertisers. Our expertise will be focused on developing technological innovations that will benefit Lévis transit users, offering them a richer experience through digital transit shelters,” says Julie Tremblay, President and Chief Executive Officer of Media Group and TVA Group Inc.

“We are very proud and enthusiastic to be associated with Quebecor Media, a world-class partner. This agreement is part of our strategy to improve the reputation of the STLévis and to propel our organization into a new era filled with new technologies and innovations,” says Mr. Michel Patry, Chairman of the STLévis.

Looking to integrate technological advantages with its services, the STLévis is the first transit company in Quebec to offer users wireless Internet access on 31 of its fleet’s buses. Real-time management of the fleet and schedules, and the use of the OPUS card, will also allow users to take maximum advantage of the transit network’s services.

For more information on the Société de transport de Lévis, visit www.stlevis.ca.

Lévis, a dynamic city and growing

With its youthful population, and with demographic growth higher than the average among cities of the province, Lévis is one of Quebec’s leading markets.

Interestingly, nearly 65,000 people are employed in the territory of the city of Lévis, where the unemployment rate is one of the lowest in Canada. The city’s 16 industrial zones and parks, including the Davie shipyard, and the new Cité de la coopération Desjardins, demonstrate the vigour of the Lévis economy.

In addition, the new Centre des congrès (convention centre) is already expanding as a result of its popularity. With commercial development projects in progress and its educational institutions, there is no doubt that Lévis is a city with a dynamic and booming economy.

To learn more about the city of Lévis, visit www.ville.levis.qc.ca.

About Quebecor

Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

Quebecor (TSX: QBR.A, QBR.B) is headquartered in Québec. It holds a 75.36% interest in Quebecor Media, which employs close to 14,000 people in Canada.

A family business founded in 1950, Quebecor is strongly committed to the community. Every year, it actively supports people working with more than 400 organizations in the vital fields of culture, health, education, the environment and entrepreneurship.

Visit our website: www.quebecor.com

Follow us on Twitter: twitter.com/QuebecorMedia

                                            For more information on transit shelters, visit transitshelter.ca

About La Société de transport de Lévis

The Société de transport de Lévis provides public transportation in Lévis and serves more than 147,385 people. In 2013, it made 3.9 million regular trips and 123,670 paratransit trips. The Société de Lévis provides more than 240 jobs, including 129 direct jobs. It works with an annual operating budget of over $25 million and is involved in several major projects on the territory of Lévis. Also, note that the Société de transport de Lévis has traveled 3,948,733 km, contributing to reduce greenhouse gases significantly.

The Société de transport de Lévis is responsible for public transit on its territory. With a network of 551 km2, it helps to facilitate citizens traveling within Lévis and the municipality of Saint-Lambert-de-Lauzon, from east to west and from the Southshore to the Northshore. Its commitment: to preserve the quality of life of the community and the environment, and its involvement in sustainable development.

– 30 –

For more information: 

Sylvain Lévesque

Director of Technology, Marketing and Business Development

Société de transport de Lévis

slevesque@stlevis.ca

418-837-9844 ext. 229

Véronique Mercier

Vice-President, Communications

Media Group and TVA Group Inc.

Veronique.mercier@quebecormedia.ca

438-390-0876

Plus