02 / 12 / 2014

OMAC has announced that Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015


Toronto, December 1,2014

OMAC Welcomes New Members and Announces 2015 Board and Directors

OMAC has announced that Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015.   “The addition of these two industry leaders reinforces the commitment and partnership among the OOH companies to work together to advance the OOH industry,” said Rosanne Caron, President; OMAC.

The Members of OMAC’s 2015 Board of Directors are:

Luc Quetel, President; Astral Out-of-Home

Adam Butterworth, President; Clear Channel Outdoor Canada

Claude Foisy, Vice President; Quebecor Media Out-of-Home

Randy Otto, President: Pattison Outdoor

Steve Copeland; Vice President, General Manager, Eastern Region; Lamar Transit Advertising

Nick Arakgi; Vice President, General Manager; Outfront Media

Claude Lamoureux, Vice President, General Director; Cogeco Metromedia

Rosanne Caron, President; OMAC


Claude Foisy, Vice President, Quebecor Media Out-of-Home commented; “we are proud to be a member of OMAC and contribute to the development of out-of-home advertising and the evolution of the market with innovative digital products.”

The 2015 Officers of the Board are:

Luc Quetel; Chair

Adam Butterworth; Vice Chair

Randy Otto; Secretary and Treasurer

Rosanne Caron; President


“Joining OMAC is a really exciting move for Clear Channel Outdoor Canada. The evidence from around the world, is that a strong Out of Home industry marketing association leads to the medium growing both share and revenue. I have also been really impressed with the vision that both Luc Quetel and Rosanne Caron have for OMAC.  Clear Channel Outdoor Canada looks forward to working with OMAC members to achieve our objectives and drive our medium forward,” said Adam Butterworth, President; Clear Channel Outdoor Canada.

About OMAC

OMAC ( is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies.  OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media.

OMAC members include Astral Out-of-Home, Clear Channel Outdoor, Cogeco Metromedia, Lamar Transit Advertising, Outfront Media, Pattison Outdoor, Quebecor Media Out-of-Home and Zoom Media.  OMAC members support the communities they do business in by donating more than $15 million annually in advertising space for charities and non-profit organizations.

For more information please contact:

Rosanne Caron