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31 / 01 / 2018

QUEBECOR OUT OF HOME SIGNS AGREEMENT WITH SOCIÉTÉ DE TRANSPORT DE SHERBROOKE

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QUEBECOR OUT OF HOME SIGNS AGREEMENT WITH SOCIÉTÉ DE TRANSPORT DE SHERBROOKE The company will manage the advertising spaces on STS buses and transit shelters for 10 years

Montreal, January 24, 2018 – The Société de transport de Sherbrooke (STS) has chosen Quebecor Out of Home to manage and operate the advertising spaces on its 88 buses and 28 transit shelters over the next 10 years, starting February 1, 2018.

“This agreement reinforces and expands our positioning in the growing out-of-home market,” explains Claude Foisy, Vice President, Quebecor Out of Home. “Quebecor is determined to leverage its resource creativity as a tool for innovation, and the company is putting its expertise and experience at the disposal of the STS to help this network go digital and reach its full advertising potential.”

As a concrete example of this ongoing commitment to better serve its clients, Quebecor Out of Home will improve installations in strategic locations throughout the city, as a way of introducing new services to enhance customer experiences. For instance, commuters will have access to bus schedules in real time.

The combination of ad spaces on buses and transit shelters will open up lots of new creative opportunities for advertisers. Because of their strategic locations, these spaces will deliver maximum visibility among drivers, pedestrians and mass-transit users.

“This business partnership represents a tremendous opportunity for our sales team in the Sherbrooke area,” says Julie Gagnon, Commercial Development Manager for the Estrie, Mauricie and Centre-du-Québec regions. “Our out-of-home offering will make it possible for advertisers to build multiplatform campaigns in synergy with other media from the Quebecor portfolio.”

STS President Marc Denault is delighted with this agreement, which allows his organization to maximize the revenue it collects from advertising spaces on its buses and transit shelters. It also fits in perfectly with its bus fleet renewal plan.

“Over the past few years, the STS has made significant investments to integrate technological innovations as part of its ongoing customer-experience improvement process, and its vision based on integrated mobility,” comments Mr. Denault. “This partnership with Quebecor stems from our respective organizations’ commitment to keep supporting innovation and integrating new technologies in an ongoing effort to keep transit users informed.”

About Quebecor

Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

Quebecor (TSX: QBR.A, QBR.B) is headquartered in Québec. It holds an 81.53% interest in Quebecor Media, which employs more than 10,000 people in Canada.

A family business founded in 1950, Quebecor is strongly committed to the community. Every year, it actively supports more than 400 organizations working in the vital fields of culture, health, education, the environment and entrepreneurship. Visit our website: www.quebecor.com Follow us on Twitter: twitter.com/Quebecor

About the Société de transport de Sherbrooke

The Société de transport de Sherbrooke (STS) is a paramunicipal mass transit corporation serving a population of 165,000 across 366.16 km2. To deliver its regular transportation services, it operates a proprietary fleet of 88 buses (28 of which are hybrids), as well as subcontracted minibuses servicing 36 routes. The STS also operates 5 taxi-buses in parallel with its urban network. It provides over 7.5 million rides a year, totalling nearly 260,000 hours of service. Its offering also includes paratransit services for mobility-impaired people. Through its 20 minibuses and taxi contracts, the STS transports over 304,000 passengers a year. With its 225 employees, the STS is the sixth largest mass-transit corporation in Quebec. It is largely known for its partnership agreements with the region’s major transport initiators. Visit our website at www.sts.qc.ca

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Information: Annie Martineau | Media Agent | annie.martineau@tva.ca | 514 526-9251, ext. 2704

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